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Limited time, limited quantity, dime sales, clearance sales … scarcity marketing is not just a timer on a page or email. Scarcity marketing is the creation of value via exclusivity and limited availability. It can be your primary business as in Groupon, Living Social and many other “deals” specialized sites. Or it can be an incremental revenue booster within your existing sales model. Think of those “only 3 rooms left” prompts on your hotel booking site for instance. Some companies make limited runs of products that guarantee you are one of a few to own a style. Perhaps it is simply the best way to reduce your prior year’s inventory.

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